It’s the same Tumu, but with a fresh new look…
If you know Tumu Timbers, you know we’re a humble brand with big ambitions. However, even in our home region of Hawke’s Bay, many people don’t realise we’re part of the Tumu network, nor do they realise the full scope of what our businesses do.
Built solidly, on strong timber foundations
It was 1975 when Hugh O’Sullivan began milling and selling timber from his farm in Southern Hawke’s Bay. Not long after, he saw an opportunity and set up a lumber yard in Dannevirke, and so Tumu was born.
Back then, we were a business that did what it said on the tin – good, reliable timber suppliers building valued relationships with our customers and a team culture built on strong family values. But we had plans to grow…
Growing, growing
As we grew and diversified to hold business interests in different sectors, we held true to our deeply values-driven culture and maintained our strong connections with our customers, partners, and the community.
As our brand was refined over the years, we held true to our foundations, with each version of our logo giving a nod to timber and trees.
A contemporary design to support Tumu’s ambition
So, while our previous identity served us well over the years, it no longer reflected the innovative and entrepreneurial business Tumu is today, or our aspirations for the future.
Creating a new design that reflects a more contemporary personality was no easy feat – but we landed on a strikingly simple wordmark.
The unique typography is inspired by wooden construction blocks.
It represents our attitude that anything is possible with the right building blocks and people in place, coming together in innovative ways to create new and exciting opportunities for our business.
Standing for something. Tumu Growing Good
For 50 years, Tumu has been a strong family business built on values that encourage enduring relationships with customers, partners, communities, and each other.
These deep-rooted family values have inspired our culture and powered our expansion from day one:
- Growing the Tumu family of companies and diversifying for good reasons
- Giving back in meaningful ways
- Making decisions that are good for the future of the business and everyone it touches
- Growing the common good for generations to come
At its heart our approach is simple and genuine – Good People Growing Good Businesses.
With the right building blocks, we can achieve amazing things together…
